PAYBACK's tie up with Shankar Mahadevan Academy offered an easy chance to its members to meet the creator of exquisite symphony. Members had to redeem 200 or more PAYBACK points through any PAYBACK redemption channel to avail this great opportunity! Four lucky winners namely Rajeev from Hyderabad, Dheeraj from Mumbai, Abhimanyu from Delhi and Ganesh from Bangalore were selected to meet the renowned figure in Indian cinema!.The winners were chosen through the random computer drawing process.
About Shankar Mahadevan and His Academy
Shankar Mahadevan is one of the most popular and renowned music composer and singer of India. He first shot to fame with his incredible and unique album breathless in the year 1998. He earned his first National Award as a playback singer in a Tamil movie, kandukondain kandukondain collaborating with A. R. Rahman. He has innumerable hits to his credit in Tamil,Telugu, and Kannada besides having countless chartbusters in Bollywood Movies.His versatility in singing Hindustani, Carnatic, Jazz & Fusion Music has gained him a legendary status as a Singer worldwide.
Shankar Mahadevan Academy was founded under the guidance and stewardship of the award-winning music composer and singer to bring high quality Indian music education ONLINE for the first time. Shankar's vision for the Academy is to share his love for music with people across the globe and to make learning music easy and fun.
PAYBACK felicitates the winner of the Facebook Points Jackpot Contest
PAYBACK India announced and felicitated the winner of the Facebook Points Jackpot Contest, one of the largest online social media initiatives. The winner, Mr. Mudasir Bhat from Srinagar who won 1.4 Lakh PAYBACK points, was felicitated by the marketing team of PAYBACK.
The Points Jackpot contest, first-of-its-kind in India, ran for two weeks from 14th March to 27th March where the members got a chance to win the entire Points Jackpot by Liking the PAYBACK India Facebook page and entering their PAYBACK Card No. The contest also entitled registered members to invite their friends and each new Like on the page increased the Jackpot value by 10 PAYBACK points. There were Daily and Weekly gift vouchers that could be won by the members in addition to the final Points Jackpot.
Mr. Mudasir Bhat, winner of the Points Jackpot contest said, “I am excited to win the Points Jackpot and I am looking forward to redeeming the 1.4 Lakh PAYBACK points. I hope that PAYBACK will introduce many such initiatives on its Facebook page that interests and engages the fan base.”
PAYBACK has given yet another reason for its customers to smile. 4 lucky winners of PAYBACK’s “Meet The Star of Agneepath” campaign fulfilled their dream by meeting the star, from the most awaited film of 2012 – AGNEEPATH. Our partner Bookmyshow offered this once in a lifetime opportunity to our customers on
26th January at Dharma studios, Mumbai.
Customers participated in the contest by redeeming 200 or more points through our redemption channels.
4 lucky winners were announced through random computer drawing process .
Mr. Amit Kumar, one of the exhilarated winner of the campaign, recalls his memories saying, “At first when I got a call that I have been selected, I could not believe it. Meeting the famous Munna bhai in person was a dream come true as I have been a great fan of Sanjay Dutt since childhood. I grew up watching his spectacular performances. I would like to thank Bookmyshow and PAYBACK for giving me this opportunity”.
Expressing his delight another winner of the campaign Mr. Anupam Mandal said, “ Today is the most memorable day of my life as I spent quality time with the cast of Agneepath. They shared their journey through the film and fun moments. Now I am eagerly waiting to watch the film.”
Speaking about the campaign, Vijay Bobba, Managing Director & Chief Executive Officer, PAYBACK India, “Consumers are looking for surprise and delight that creates engagement in the channel in which they are most likely to partake—and we are engaging customers in that channel like never before. Our attempt is to drive brand affinity and higher engagement of customers. This initiative clearly demonstrated our commitment to delight our customers who have stayed loyal to PAYBACK.”
Expressing his views on the online marketing initiative, Ashish Hemrajani, Founder-CEO, Bookmyshow.com said “Bookmyshow.com partners with movies across genres be it drama, thriller, romance, comedy or horror, offering the best in cinema experience to its users . We are expecting Agneepath to be a huge hit as
Hrithik Roshan, Sanjay Dutt and Priyanka Chopra are already stalwart actors in their own right. Our partnership is not only limited to providing ticketing but we also take care of online movie promotions. As a part of our robust marketing we offer PAYBACK points to our viewers who book tickets with Bookmyshow as an added incentive.”
winners of PAYBACK’s “Meet The Star of Agneepath” campaign
Christmas and New Year’s are a good reason to make shopping more rewarding. PAYBACK concludes its nationwide media campaign that kick-started on 15 Nov 11 with a grand finale. The 3-day events carried out in Bangalore and Mumbai aimed at attracting existing and new customers of Future Group to experience shopping the ‘PAYBACK’ way. Gracing the finale event, noted Kannada film star Mr. Vishal Hegde and noted television star Mr. Ram Kapoor of “Bade Achhe Lagte Hai”, television serial fame, awarded the winners of “It’s PAYBACK Time” game.
To win, customers simply had to participate in the PAYBACK game conducted inside the mall between 2 to 9 pm. It required customers to take a plunge into a box full of points (smiley) balls and several goodies like T-shirts & mugs. The box had a hidden message ‘Meet & Greet stars’ apart from multiple points up for grab. Customers could walk away with a sure gift while the lucky ones got a chance to meet Mr. Ram Kapoor and Vishal Hegde. The first shopper of the hour between 4 pm to 9 pm at the respective malls who shopped for Rs 5000 earned 5,000 PAYBACK points straight away. Customers had to sign up for a complimentary PAYBACK card to participate.
New customers enrolled got a chance to earn additional points for their daily shopping. Customers instantly redeemed their point’s in-store for the first time. This innovative offer allowed customers to buy their desired items at any of the above mentioned Future Group stores directly through the points collected across PAYBACK partners. Moreover with Future Group issued co-branded PAYBACK cards, customers can collect points across PAYBACK partner network – an incentive to SHOP!
Expressing his views, PAYBACK India MD & CEO Mr. Vijay Bobba said, “The main strategy of this campaign was to reward loyal PAYBACK customers and to get to know new customers and attract them to stores. This initiative further inspires us to innovate and pioneer more programs that ultimately elevate the PAYBACK experience to the next level.”
Speaking on their partnership, Pawan Sarda, Chief Marketing Officer, Future Group said, “Future Group has taken the whole concept of customer loyalty to the next level by joining hands with PAYBACK. This program enables consumers to collect millions of points across Future Group formats with just a single card and thereby making shopping “rewarding.”
PAYBACK in association with DIVA -Delhi's preferred destination for Italian cuisine and wine, held a pan-India contest between 1 Feb and 10 March 11. The contest gave selected members an opportunity to meet celebrity chef Ritu Dalmia and cook a meal along with her. All the members who redeemed their points between 1 Feb and 10 March 11 were eligible to take part in the contest. A whopping 25,000 members redeemed their points during the stipulated period and the winners were selected among them.
The culinary extravaganza was held on the 8 July 11 at DIVA Restaurant- Greater Kailash-II, New Delhi. The winner of the campaign actively participated in the cooking session with Chef Ritu Dalmia. The Chef along with the participants cooked some exotic dishes. They then relished the special preparations and also carried them back to their families. Chef Ritu Dalmia imparted precious tips in making some delicious Italian savories.
Gone are the days when you had to plan and pay for your international travel. PAYBACK is always endeavoring to create interesting redemption offers that are unique and exciting. Now PAYBACK members have an opportunity to travel to international destinations using points. PAYBACK recently launched an offer that gave members an opportunity to win a holiday package to Phuket for just 1999 points. It offers a 3 days and 2 nights to indulge in the best of water sports, Thai cuisine and shopping at Phuket.
Vineet Jaiswal, Sachin Karnakar and Rajesh Jhunjhunwala are the lucky ones to travel to Phuket.
i-mint is now PAYBACK and to kick-start the new avatar, PAYBACK came out with new exciting promotions. Two of those promotions got a very high response and were very successful. People could redeem an iPod or a holiday to Phuket for just 1999 points. The iPod offer went live on 4 Aug 11 at 3 pm and all the 100 iPods were redeemed by 3.13 pm. That means it just took 780 seconds for all the iPods to vanish.
This was an event that truly created a buzz. Our website, www.payback.in experienced a huge surge in traffic which resulted in slowing down of the website functionalities. This might have caused slight inconvenience to the members visiting the website, particularly for those who wanted to redeem iPods. Surely the lucky few who won iPods are not complaining while we definitely wish better luck for the rest next time.